KWIAT is a family company founded in 1991 in Sofia, whose main activity is the production and trade of sunglasses and prescription frames, which are available in over 450 opticians in Bulgaria and over 25 countries on 5 continents.

Client :


Project type :

Online Shop

Location :


Finished :


Performed services :

  • WordPress & WooCommerce
  • PHP & MqSQL
  • HTML & CSS
  • Adobe XD
  • Adobe Illustrator
  • Adobe Photoshop

Online Shop Development

Digital agency AGMA Studio was chosen by our partners from KWIAT Bulgaria to create an online store. As our client is a proven company with over 30 years of experience, they had gathered a lot of information, products, and functionality that they wanted to be included in the new portal.
The design of the new site had been finalized first and approved by the client, and afterward, we started the implementation. KWIAT Bulgaria is a reputable company with thousands of loyal fans and we wanted to create a product that would meet the high expectations of consumers.
We created a structure from all the static pages around the store itself, then activated the blog as well as the contact and registration form.


How did we create all this?

  • Development of an Online Shop
  • Virtual Mirror
  • SEO Optimization
  • UI/UX Design
  • Digital Marketing

What have we managed to improve?

  • New design and Quality Implementation
  • Optimizing Content for Search Engines
  • Fast Website Loading
  • Online Shop with Built-In All Payment Forms
  • B2B + B2C Sales Options
  • Multilingualism: English, German and Bulgarian

SEO Optimization

Once we installed all the basic functionalities, we started optimizing the project. We embedded all the relevant keywords in the right places, created dedicated landing pages for the most important keywords, linked the company's Facebook profile to the site via the Facebook Pixel, and started campaign monitoring.
Traffic to the site increased significantly and sales began to increase each week.


How we did it?

  • Google Ads
  • Google Tag Manager
  • Keyword Planner
  • Google Analytics
  • Google Search Console
  • Yoast SEO

Full Website Build: design and programming of a great new website for a wonderful company.

SEO Optimization