Category:Online store

My Lingerie by Provoke

For this customer from the textile industry, we have created a website with an associated online shop for its range of high-quality lingerie underwear.

The shop brand “My Lingerie” by Provoke embodies femininity in the first place and enjoys an excellent reputation on the European market. Products from partner brands such as Heidi Klum Intimates, Aubade Paris, Dsquared2 and Agent Provocateur are available to all online customers.

Creating an online shop

For this project, we first had to migrate the database of our customer’s existing online shop. The data migration included no less than 1,000 individual products, each with different specifications in five languages. We were then able to prepare all related data such as prices, product descriptions, images and product categories without errors.

We were able to deliver all phases of the project on time, paying particular attention to efficiency. This focus has allowed us to isolate unnecessary records and delete outdated data fields. At the same time, we managed to optimize the existing product images so that they can be loaded quickly even with a slow internet connection. Not only there, but with the entire design of the online shop, we were ultimately able to ensure a pleasant, intuitive and fast shopping experience, with the customer in the center.

Desktop version of the online shop

In the desktop view of the online shop, we wanted to take full advantage of the potential of the larger screen area. We have adapted the overall design accordingly and added additional categories and filter functions, among other things. Thanks to a thorough research of customer behavior thanks to Google Analytics, we were able to ensure that our decisions regarding the design adjustments were based on real data. For example, we were able to increase the average purchase amount in the online shop by integrating a bar with relevant product recommendations.

Last but not least, we increased the average time spent in the online shop by implementing so-called breadcrumbs, which make user navigation considerably easier.

Project details

Finish date

January 2020

Development

WordPress, WooCommerce, PHP, CSS, jQuery, Adobe Photoshop

Marketing

Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Keyword Planner, Facebook Pixel, Yoast SEO

Project link

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