Category:Online store

KWIAT Bulgaria

Our Digital Agency was selected by our partners from KWIAT Bulgaria to create an online store. Since our client is a proven company with over 30 years of experience, they had gathered a lot of information, products and functionalities that they wanted to be included in the new portal.

 

Website development for KWIAT Bulgaria

The design of the new online store was finalized first and after it was approved by the client, we started the implementation. KWIAT Bulgaria is a renowned company with thousands of loyal customers and we wanted to create a product that meets the high expectations of the company. We created a structure of all static pages around the store, then we set up the blog, as well as the contact and registration form. We chose WordPress as a platform on which to implement the project and that allowed us to take advantage of all the benefits that this framework offers. We are extremely proud of the sophisticated and large-scale filtering capabilities that we have built in. Each user can select the desired model of glasses according to the color of the frame, the shape of his face, the material of the frame, the type of collection and much more.

We took advantage of the full potential that is available when you start building a site with WordPress.

 

Digital marketing

After we set up all the basic functionalities, we started optimizing the project. We embed all the relevant keywords in the right places, created special landing pages for the most important keywords, linked the company’s Facebook profile to the online store via a Facebook pixel, and began monitoring the Google campaigns. The traffic increased significantly and the sales began to rise every week.

 

Online store support

After the new platform was successfully launched online, we from digital agency AGMA Studio took over the maintenance of the online store. We cleared and optimized the server space, installed the necessary caching plugins to increase the loading speed, optimized all the photos on the site, started adding one by one and all the language versions.

Project details

Finish date

April 2020

Development

WordPress, WooCommerce, PHP, CSS, jQuery, Adobe Photoshop, Adobe Illustrator, Gimp

Marketing

Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Keyword Planner, Facebook Pixel, Schema.org, Yoast SEO

Project link

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